The Irish have lost our spot at the top of Europe's most frequent cinema goers list. We're number two, after Iceland. But the shift could just be a typo. It is important though to acknowledge the change in the movie industry. No longer are the niche comic nerd demographic allowed feel alienated - they are embraced as loyal customers. The industry feeds the wholesome goodwill for the latest remake or adaptation knowing the
fanbase is there and that online conversation will buzz each release. And it's hard not to get caught up in the action. So
Movie Fest is here to bring us some celluloid excitement. I'm psyched for the unseen trailers, exclusive preview movie clips (
Tintin!) and mystery movies. One vampire remake, one western, one body switch movie, two buddy films, two Olivia
Wildes, aliens, explosions and laughs.
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